![]() ![]() These SMS special characters are more “costly”. You might have used characters other than GSM such as letters with diacritics or an emoji. ![]() Finally, some phones cannot display a sender name length that is shorter than 3 characters, therefore it’s recommended to stick between 3 and 11. Otherwise, it will be cut off at 11 characters. If your SMS goes over 160 characters, the first 7 of all messages are used to instruct the carrier to concatenate the message.Īdditionally, the sender name length is also limited in a similar fashion. In other terms, the GSM character set is what’s available by default on the QWERTY keyboard – one you have probably used daily.įor concatenation, the SMS max character length is slightly reduced. It is calculated, however, by basing it on the GSM character set, which is the basic keyboard provided to phones. ![]() Most carriers, as mentioned above, will allow for a standard SMS character length of 160. While it may not have a lot of impact, anything that inconveniences the user (in this case, the reader) is by definition bad. Once bulk sending begins, however, even 0.1% failure rate will cut into profits.Īdditionally, concatenation sometimes works by providing a “read more” button at the end of the SMS message. It might not seem like a big issue if you send only a few messages. Sometimes they break apart and not arrive entirely. Messages sometimes arrive one after the other instead of being one block. First, it doesn’t always work as intended. iPhone, any Android) phones offer concatenation, which combines messages over the SMS word limit in one message.Ĭoncatenation, however, is a trap. Most beginners might think that the character limit isn’t as important. Additionally, the 160 characters SMS limit might be reduced even further if a special script or a non-latin alphabet (e.g. The SMS size is limited to 160 characters, which forces marketers to write short and compelling copy. SMS character limit is less of a concern nowadays, especially to the common people.Ī lot of our communication has moved away from SMS messages to online chat platforms and applications where the number of characters is nearly unlimited.įor marketers, however, the text message length limit is important. ![]()
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